BIGWORDS.com | BIGWORDS.com Textbooks | Contemporary Marketing by Louis E. Boone, David L. Kurtz | 032458203X

Books > Subjects > Business & Investing > Marketing & Sales > Marketing
Contemporary Marketing

Louis E. Boone,David L. Kurtz
Edition: 14
Retail Price (not our price): $237.95
ISBN: 032458203X
ISBN-13: 9780324582031
Publication Date: 2009-02-09
Pages: 816

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Editorial Reviews (supplied by Amazon.com):

1) Product Description
Over the years, Boone and Kurtz's CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The all-new Fourteenth Edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

Customer Reviews (supplied by Amazon.com):
Average Customer Rating: out of 5

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