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Scale Development: Theory and Applications (Applied Social Research Methods)
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Scale Development: Theory and Applications (Applied Social Research Methods)
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Robert F. DeVellis Edition: Third Edition Retail Price (not our price): $39.00 ISBN: 1412980445 ISBN-13: 9781412980449 Publication Date: 2011-06-01 Pages: 216 |
Editorial Reviews (supplied by Amazon.com):
1) Product Description
This book presents complex concepts in a way that helps students to understand the logic underlying the creation, use, and evaluation of measurement instruments and to develop a more intuitive feel for how scales work. Robert DeVellis demystifies measurement by relating it to familiar experiences and by emphasizing a conceptual rather than a strictly mathematical understanding. Students’ attention is drawn to important concepts that are foundational for subsequent topics, with opportunities provided to test understanding through chapter summaries and exercises.
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Average Customer Rating: out of 5




