BIGWORDS.com | BIGWORDS.com Textbooks | Scaling Procedures: Issues and Applications by Richard G. Netemeyer, William O. Bearden, Subhash Sharma | 0761920277

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Scaling Procedures: Issues and Applications

Richard G. Netemeyer,William O. Bearden,Subhash Sharma
Edition: 1
Retail Price (not our price): $59.00
ISBN: 0761920277
ISBN-13: 9780761920274
Publication Date: 2003-03-12
Pages: 224

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1) Product Description
Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity.Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.

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